Samsung has released a new website to give iPhone users â€śa little taste of Samsungâ€ť from their mobile browser. When visited on an iPhone, the site prompts users to add it to their phoneâ€™s home screen, after which it turns into a shortcut to a simulated Samsung Galaxy device. The site appears to be the work of Samsung New Zealand, MacRumors reports.
The experience might be limited, but itâ€™s a neatly designed bit of marketing. Open up the camera â€śappâ€ť and a video will automatically play featuring influencer Logan Dodds, who describes Samsungâ€™s camera app features in the interface around him. Poke around the other â€śappsâ€ť in the home screen and Samsung happily markets its phoneâ€™s other features and accessories, while text messages and even a fake phone call outline others.
There are also a couple of Easter eggs thrown in if you dig a little deeper. I particularly liked finding the â€śFriends with kidsâ€ť contact in the text message app, who sends you garbled nonsense whenever you send them a message. Pry too much into the settings app and youâ€™ll be shown a tooltip that reads, â€śWeâ€™ve simplified the settings menu experience, just so our developer could have a lunch break.â€ť
Samsung is targeting the experience squarely at iPhone users. Try to visit the site with another Android phone and you get a message that says, â€śYouâ€™re on Android already,â€ť while if you try to visit using a desktop browser the site gives you a QR code to scan with your iPhone. Yes, itâ€™s ultimately just a bit of marketing, but itâ€™s more creative than most other smartphone ads out there.