When you open Patreonâs iPhone app and subscribe to a creator, Apple doesnât step in the way and take a cut. It turns out, thatâs not because of some behind-the-scenes arrangement between the two companies â Appleâs App Store team just decided to give Patreon a pass.
âI wish we had some special contract with Apple. We donât,â Patreon CEO Jack Conte said on Decoder, a podcast from The Verge. âWe have to deal with the App Store policies and review process like anybody else.â
âItâs just not the primary behavior thatâs happening on Patreon.â
On iOS, Apple takes up to a 30 percent cut of in-app payments for digital goods. That means creators on platforms like Twitch, Twitter, and Facebook can expect to lose 30 percent of whatever a fan is paying them to Apple. As more platforms add tools for creators to get paid, the so-called Apple tax has started to look more domineering, taking money away from individual creators and not just huge businesses.
Patreon has been one of the odd exceptions to the rule. The platformâs iOS app has been able to accept payments outside of Appleâs in-app purchase system, which lets the company walk around that 30 percent cut. Conte suggests this may be allowed because users donât come to Patreon to discover creators and content. âA lot of the actual engagement is happening on other platforms … So itâs just not the primary behavior thatâs happening on Patreon,â Conte said. The Verge has reached out to Apple for comment.
Appleâs rules around creators have increasingly become a point of contention. Facebook has started to highlight how much money Apple takes, and the creator platform Fanhouse â basically a SFW OnlyFans â has launched a campaign to get the rules changed. Apple told Fanhouse recently that the app needed to implement its in-app payment system or be removed from the store. After lodging complaints publicly, Fanhouse tells The Verge that Apple reached out and offered an extension to the end of 2021 to come into compliance with its rules.
Fanhouse says it is now going through Appleâs formal process to request a change to the App Store rules, looking for an exception for payments to creators. (Fanhouse says it previously filed a submission through Appleâs review process but was âignored.â) The company has pointed to Patreon as an example of a creator-focused app that doesnât have to pay the Apple tax, but Fanhouse founders say they have not received an explanation for why they canât replicate the same model.