Xiaomi overtakes Apple as quantity two smartphone vendor for first time – New Technology, Internet News

Xiaomi overtakes Apple as quantity two smartphone vendor for first time

Xiaomi is now the second largest smartphone vendor based mostly on worldwide shipments within the second quarter of 2021, in response to a brand new report from Canalys. The Chinese language firm captured 17 p.c of world market share, in response to the analysis agency, simply behind Samsung’s 19 p.c however forward of Apple’s 14 p.c.

BBK’s Oppo and Vivo rounded out the record of high 5 distributors at 10 p.c apiece. All 5 firms grew their shipments yr on yr, however what’s notable is simply how a lot Xiaomi has managed to extend its quantity — it shipped 83 p.c extra telephones than in Q2 2020, whereas Samsung grew shipments 15 p.c and Apple by only one p.c.

“Xiaomi is rising its abroad enterprise quickly,” Canalys Analysis Supervisor Ben Stanton says, citing gross sales boosts in areas together with Western Europe, Africa, and Latin America. “It’s nonetheless largely skewed towards the mass market, nonetheless, and in contrast with Samsung and Apple, its common promoting value is round 40% and 75% cheaper respectively. So a serious precedence for Xiaomi this yr is to develop gross sales of its high-end units, such because the Mi 11 Extremely.”

Canalys says international smartphone shipments grew by 12 p.c final quarter. A lot of the expansion seen by smartphone makers is on the expense of Huawei, nonetheless, which itself overtook Apple in 2019 however has since been basically shut out of the worldwide market because of US-imposed sanctions and buying and selling bans. Thus far, Xiaomi seems to be the most important beneficiary.

Leave a Reply

Your email address will not be published.